Our team
As a team, we discover and develop plants with exceptional ingredient potential, devise sustainable growing systems for secure and viable production, and collaborate with clients to deliver the benefits to the consumer in the best possible way.
Pat Fitzgerald
Founder & CEO
Pat Fitzgerald is internationally recognised as an innovator in the plant industry. From early in his carer Pat has served as chairman of Ireland’s Nursery Association, and as a member of the European Nurs More…
Noirin FitzGerald
Director
Noirin is a full time administration manager and is responsible for financial management, HR and corporate governance for Beotanics. Noirin has been part of the team for the past 15 years and was previousl More…
Michael Cullen
Managing Director
With a career spanning over 25 years in Kerry Group, Michael is a Senior Commercial Executive with a proven track record within the Irish FMCG and the European Foodservice industries. He is highly experien More…
Melanie Honer
EU Sales
Melanie is responsible for strategic management of sales and marketing for Beotanics. Based in Germany, she ensures the planning and introduction of new varieties from breeders around the world. Melanie is More…
Dragica Grozdnanic
Agronomist
Dragica is the greenhouse and field agronomist for Beotanics. She completed her Masters in Agroecology with the University of Zagreb, and developed her skills as an agricultural scientist, working in both More…
Richard FitzGerald
Researcher
RIchard graduated from National University of Ireland Galway in Biotechnology and investigates our plant based soloutions from early stage to final product development.