Herdwatch

The Herdwatch journey started in Roscrea, Co. Tipperary, Ireland in 2011 with a ‘eureka’ moment, by co-founder Fabien Peyaud. His initial research, backed by FRS Farm Relief Services and CEO Peter Byrne, showed that over 90% of cattle farmers did not use any form of herd management software. “Urban myths” would have us believe that farmers just don’t like technology or are unable to use it. Fabien did not believe this, and the rest is history…